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DIGITAL MARKETING EXECUTIVE
Softnotions Technologies Pvt Ltd - Thiruvananthapuram
Job Description
We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.
Roles and Responsibilities:
- Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation etc.
- Follow best practices for social media marketing on different platforms.
- Launching optimized online advertisements to increase company and brand awareness
- Create and manage link-building and content marketing strategies.
- Measure ROIs and KPIs.
- Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
- Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
- Monitor and manage online reputation through proactive engagement on social media and review platforms.
- Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.
- Should possess MBA-Marketing preferable, Diploma in Digital Marketing
- Proven work experience in digital marketing, preferably in a similar role.
- Strong knowledge of digital marketing concepts, strategies, and tactics.
- Proficiency in using digital marketing tools, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools.
- Experience in managing PPC campaigns, including keyword research, bid management, and performance tracking.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Up-to-date knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Strong written and verbal communication skills, with the ability to create engaging and persuasive content.
- Self-motivated with a proactive approach to problem-solving and continuous learning.
- Minimum 4+ years of Experience is mandatory
Job Info
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Job ID:SOF-30
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Job Experience:4-8 Years
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Job Type:Full Time
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Industry:IT - Software / Software Services
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Income Mode:monthly
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Shift Timing:no
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Posted Date:01/21/2025
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Closing Date:02/28/2025
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Openings:Not Disclosed
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Education
Bachelor of Business Administration (B.B.A) Bachelor of Business Administration Bachelor of Law (B.B.A LLB) Bachelor of Business Management (B.B.M) Bachelor of Business Studies ( B.B.S) -
Key Skills
Digital Marketing Tools Including Google Analytics Google Ads SEO Tools Email Marketing Platforms And Social Media Management Tools. -
Functional Area
IT - Software
Company Info
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Company Name:Softnotions Technologies Pvt Ltd
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Website:https://softnotions.com/
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Number Of Employees:37+
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Company Type:Private Limited Company
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Headquarters:Trivandrum
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